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SMALL BUSINESS MANAGEMENT : LAUNCHING & GROWING ENTREPRENEURIAL VENTURES

PALICH, LESLIE E. , PETTY, J. WILLIAM, 1942- , LONGENECKER, JUSTIN G. (JUSTIN GOODERL), 1917-2005 , HOY, FRANK

2017

BOOKS
Category

ENTREPRENEURSHIP

NEW BUSINESS ENTERPRISES--MANAGEMENT

SMALL BUSINESS- MANAGEMENT

Abstract Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk.

ISBN 9781305405745
Author(s) PALICH, LESLIE E. , PETTY, J. WILLIAM, 1942- , LONGENECKER, JUSTIN G. (JUSTIN GOODERL), 1917-2005 , HOY, FRANK
Credits
Edition 18 ED
Year 2017
Publisher CENGAGE LEARNING
Type BOOKS
Keywords
Language English
Collation 712P, 29CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia T 5 Yes A
1 Limassol O 1 No A