|
Category |
ENTREPRENEURSHIP
NEW BUSINESS ENTERPRISES--MANAGEMENT
SMALL BUSINESS- MANAGEMENT
|
Abstract |
Part 1: Entrepreneurship : a world of opportunity. The entrepreneurial life ; Integrity, ethics, and social entrepreneurship -- Part 2: Starting from scratch or joining an existing business. Starting a small business ; Franchises and buyouts ; The family business -- Part 3: Developing the new venture business plan. The business plan : visualizing the dream ; The marketing plan ; The organizational plan : teams, legal structures, alliances, and directors ; The location plan ; Understanding a firm's financial statements ; Forecasting financial requirements ; A firm's sources of financing ; Planning for the harvest -- Part 4: Focusing on the customer : marketing growth strategies. Building customer relationships ; Product development and supply chain management ; Pricing and credit decisions ; Promotional planning ; Global opportunities for small businesses -- Part 5: Managing growth in the small business. Professional management and the small business ; Managing human resources ; Managing small business operations ; Managing the firm's assets ; Managing risk.
|
ISBN |
9781305405745
|
Author(s) |
PALICH, LESLIE E.
,
PETTY, J. WILLIAM, 1942-
,
LONGENECKER, JUSTIN G. (JUSTIN GOODERL), 1917-2005
,
HOY, FRANK
|
Credits |
|
Edition |
18 ED
|
Year |
2017
|
Publisher |
CENGAGE LEARNING
|
Type |
BOOKS
|
Keywords |
|
Language |
English |
Collation |
712P, 29CM
|
|