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Category |
COMMUNICATION IN MARKETING
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Abstract |
THE SECOND EDITION OF INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS CONSISTS OF A COMPLETE PACKAGE OF TEACHIN G AND LEARNING EXPERIENCES FOR BOTH THE PROFESSOR AND THE STUDENT. THIS MANUAL IS ONE COMPONENT OF THE INTEGRATED TEACHING PLAN. THE MANUAL ITSELF INCLUDES LECTURE MATERIALS , ITEMS FOR DISCUSSION, AND ANSWERS TO VARIOUS EXERCISES THAT ARE IN THE END-OF- CHAPTER MATERIALS. IT IS DESIGNED TO SUPPLEMENT THE POWER POINT SLIDES, VIDEOS AND THE IMC PLAN PRO DISK. TESTING MATERIALS ARE AVAILABLE IN A SEPARATE TEST ITEM FILE.
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ISBN |
0131408550
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Author(s) |
KENNETH E. CLOW
,
DONALD BAACK
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Credits |
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Edition |
2ND ED.
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Year |
2004
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Publisher |
PEARSON - PRENTICE HALL
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Type |
BOOK
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Keywords |
MARKETING COMMUNICATIONS
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Language |
English |
Collation |
346 P., 25 CM.
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