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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

KENNETH E. CLOW , DONALD BAACK

2004

BOOK
Category

COMMUNICATION IN MARKETING

Abstract THE SECOND EDITION OF INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS CONSISTS OF A COMPLETE PACKAGE OF TEACHIN G AND LEARNING EXPERIENCES FOR BOTH THE PROFESSOR AND THE STUDENT. THIS MANUAL IS ONE COMPONENT OF THE INTEGRATED TEACHING PLAN. THE MANUAL ITSELF INCLUDES LECTURE MATERIALS , ITEMS FOR DISCUSSION, AND ANSWERS TO VARIOUS EXERCISES THAT ARE IN THE END-OF- CHAPTER MATERIALS. IT IS DESIGNED TO SUPPLEMENT THE POWER POINT SLIDES, VIDEOS AND THE IMC PLAN PRO DISK. TESTING MATERIALS ARE AVAILABLE IN A SEPARATE TEST ITEM FILE.

ISBN 0131408550
Author(s) KENNETH E. CLOW , DONALD BAACK
Credits
Edition 2ND ED.
Year 2004
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING COMMUNICATIONS
Language English
Collation 346 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 7 No A