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DICTIONARY OF MARKETING AND COMMUNICATION

JEFKINS, FRANK WILLIAM

1973

BOOK
Category

DICTIONARY

Abstract THIS BOOK, IN THE ABSENCE OF ANY COMPARABLE VOLUME, IS AN ATTEMPT TO MEET THE BROAD NEEDS OF BOTH THE STUDENT AND THE PRACTITIONER IN MARKETING AND ITS MANY CONSTITUENT PARTS. IT WILL BE USEFUL TO STUDENTS PREPARING FOR EXAMINATIONS FOR THE DIPLOMA OF THE INSTITUTE OF MARKETING; THE CERTIFICATE AND DIPLOMA OF THE COMMUNICATION, ADVERTISING AND MARKETING EDUCATION FOUNDATION; THE INSTITUTE OF PUBLIC RELATIONS COURSE CERTIFICATE; THE HIGHER NATIONAL CERTIFICATE AND DIPLOMA IN BUSINESS STUDIES AND THE EXAMINATIONS OF THE ROYAL SOCIETY OF ARTS AND THE LONDON CHAMBER OF COMMERCE.

ISBN 0700202803
Author(s) JEFKINS, FRANK WILLIAM
Credits
Edition 1ST ED.
Year 1973
Publisher INTERNATIONAL TEXTBOOK COMPANY
Type BOOK
Keywords DICTIONARY, MARKETING & COMMUNICATION
Language English
Collation 121 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol B 1 No A 01/01/1970