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PUBLIC RELATIONS FOR THE NEW EUROPE

TREVOR MORRIS , SIMON GOLDSWORTHY

2008

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract PUBLIC RELATIONS MAY BE A RELATIVE NEWCOMER IN THE NEW EUROPE, EVEN IF MANY OF THE TECHNIQUES ASSOCIATED WITH IT HAVE LONG BEEN EMBEDDED IN EXISTING CULTURES. WHAT IS CLEAR IS THAT, HOWEVER RECENT THEIR ORIGINS, THE NEW PR INDUSTRIES ACROSS THE REGION ARE NOW GROWING RAPIDLY. THE LATEST TECHNIQUES IN PR ARE NEEDED NOT JUST FOR DOMESTIC COMMERCIAL REASONS, OR TO FURTHER PUBLIC POLICY AND POLITICAL GOALS, BUT TO MEET NEW INTERNATIONAL DEMANDS. NEW EUROPEAN MARKETS ARE RECEIVING UNPRECEDENTED AMOUNTS OF FOREIGN INVESTMENT AND COMPANIES FROM THE NEW EUROPE ARE INCREASINGLY BECOMING PLAYERS IN THEIR OWN RIGHT IN THE GLOBAL MARKETPLACE. THE EMERGENCE OF MAJOR NEW EUROPEAN BRANDS WILL DEMAND STRONG CROSS-BORDER PR SUPPORT.

ISBN 9780230205833
Author(s) TREVOR MORRIS , SIMON GOLDSWORTHY
Credits
Edition 1ST ED.
Year 2008
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords MARKETING COMMUNICATION & PR
Language English
Collation 246 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 2 No A 01/01/1970
2 Limassol H 2 No A 01/01/1970