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INTERNATIONAL MARKETING STRATEGY : ANALYSIS, DEVELOPMENT AND IMPLEMENTATION

DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-

2012

BOOK
Category

INTERNATIONAL MARKETING

STRATEGY

Abstract INTERNATIONAL MARKETING STRATEGY : ANALYSIS, DEVELOPMENT AND IMPLEMENTATION, NOW IN ITS SIXTH EDITION, THIS HIGHLY RESPECTED AND POPULAR TEXTBOOK HAS BEEN DEVELOPED TO HELP THE STUDENT LEARN, UNDERSTAND AND PRACTICE ALL OF THE ELEMENTS OF THE INTERNATIONAL MARKETING STRATEGY PROCESS.

ISBN 9781408044070
Author(s) DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-
Credits
Edition 6TH ED.
Year 2012
Publisher CENGAGE LEARNING
Type BOOK
Keywords INTERNATIONAL MARKETING STRATEGY
Language English
Collation 440 P., 23 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 2 No A 26/04/2015
3 Limassol J 2 No A 26/04/2015
1 Limassol J 2 No A 01/01/1970
2 Nicosia R 5 Yes A 18/05/2018
1 Nicosia S 5 Yes A 01/01/1970