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INTRODUCTORY ECONOMICS FOR BUSINESS & MANAGEMENT

GOUGH, JULIAN

2000

BOOK
Category

ECONOMICS

Abstract THIS TEXTBOOK IS AIMED AT BUSINESS AND MANAGEMENT UNDERGRADUATES, AS WELL AS MBA OR DMS STUDENTS CONVERTING FROM OTHER DISCIPLINES, WHO ARE TAKING AN INTRODUCTORY MODULE IN ECONOMICS. IT EXPLORES THE APPLICATION OF ECONOMIC CONCEPTS AND TECHNIQUES IN BUSINESS, AND HOW THEY ASSIST OPERATIONAL DECISION-MAKING AND STRATEGY FORMULATION. THESE MICRO-ECONOMIC PRINCIPLES ARE PUT IN CONTEXT WITHIN THE WIDER NATIONAL AND INTERNATIONAL MACRO-ECONOMIC BUSINESS ENVIRONMENT.

ISBN 0077095618
Author(s) GOUGH, JULIAN
Credits
Edition 1ST ED.
Year 2000
Publisher MACGRAW-HILL
Type BOOK
Keywords ECONOMICS
Language English
Collation 354 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol P 4 No A 17/12/2013