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CAUSE RELATED MARKETING: WHO CARES WINS

SUE ADKINS

1999

BOOK
Category

MARKETING

Abstract CAUSE RELATED MARKETING IS ONE OF THE MOST EXCITING AREAS IN MARKETING TOFAY WHICH BENEFITS BOTH BUSINESS AND SOCIETY. THIS DEFINITIVE BOOK WILL BE THE ESSENTIAL TEXT AND REFERENCE FOR ALL MARKETERS , FUND - RAISERS AND MARKETING STUDENTS.

ISBN 0750644818
Author(s) SUE ADKINS
Credits
Edition 1ST ED.
Year 1999
Publisher BUTTERWORTH HEINEMANN
Type BOOK
Keywords MARKETING
Language English
Collation 307 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia D 2 No A 01/01/1970