image

GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING, AND GLOBAL MANAGEMENT / JOHNY K. JOHANSSON

JOHANSSON, JOHNY K.

2000

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS BOOK DISCUSSES THE COMPLEXITIES OF GLOBAL MARKETING AND CLARIFIES THE MANAGERIAL ROLES INVOLVED, WITHOUT GETTING BOGGED DOWN BY THE MANY ENVIRONMENTAL ISSUES WHICH ARE ONLY MARGINALLY RELEVANT.

ISBN 0073658634
Author(s) JOHANSSON, JOHNY K.
Credits
Edition 2ND ED.
Year 2000
Publisher MCGRAW-HILL IRWIN
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 604 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 2 No A