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STRATEGIC MARKETING MANAGEMENT

CAROL H. ANDERSON , JULIAN W. VINCZE

2004

BOOK
Category

STRATEGIC MARKETING

STRATEGIC MARKETING MANAGEMENT

Abstract IN STRATEGIC MARKETING MANAGEMENT IS VIEWED AS A DYNAMIC PROCESS DESIGNED TO ACHIEVE DISTINCTIVE STRATEGIC COMPETENCE AND GLOBAL ADVANTAGE.

ISBN 0618338071
Author(s) CAROL H. ANDERSON , JULIAN W. VINCZE
Credits
Edition 2ND ED.
Year 2004
Publisher HOUGHTON MIFFLIN
Type BOOK
Keywords STRATEGIC MANAGEMENT, STRATEGIC MARKETING
Language English
Collation 863 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 6 No A 01/01/1970
2 Limassol I 6 No A 01/01/1970
2 Nicosia D 7 No A 01/01/1970
1 Nicosia D 7 No A 27/05/2012