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| Category |
MARKETING--MANAGEMENT
|
|
| Abstract |
A FRAMEWORK FOR MARKETING MANAGEMENT IS A CONCISE PAPERBACK ADAPTED FROM PHILIP KOTLER AND KEVIN LANE KELLER'S NUMBER- ONE TEXT, MARKETING MANAGEMENT, THIRTHEENTH EDITION. ITS STREAMLINED APPROACH WILL APPEAL TO THOSE PROFESSORS WHO WANT AN AUTHORITATIVE ACCOUNT OF CURRENT MARKETING MANAGEMENT PRACTICES AND THEORY PLUS A TEXT THAT IS SHORT ENOUGH TO ALLOW THE INCORPORATION OF OUTSIDE CASES, SIMULATIONS AND PROJECTS. LIKE PRVIOUS EDITIONS, A FRAMEWORK FOR MARKETING MANAGEMENT , FOURTH EDITION IS DELICATED TO HELPING COMPANIES , GROUPS AND INDIVIDUALS ADAPTS THEIR MARKETING STRATEGIES AND MANAGEMENT TO THE MARKETPLACE OF THE TWENTY- FIRST CENTURY.
|
| ISBN |
9780137131846
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| Author(s) |
KOTLER, PHILIP
,
KELLER, KEVIN LANE, 1956-
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| Credits |
|
| Edition |
4TH ED.
|
| Year |
2009
|
| Publisher |
PEARSON
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| Type |
BOOK
|
| Keywords |
MARKETING MANAGEMENT
|
| Language |
English |
| Collation |
384 P., 25 CM.
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