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A FRAMEWORK FOR MARKETING MANAGEMENT

KOTLER, PHILIP , KELLER, KEVIN LANE, 1956-

2009

BOOK
Category

MARKETING--MANAGEMENT

Abstract A FRAMEWORK FOR MARKETING MANAGEMENT IS A CONCISE PAPERBACK ADAPTED FROM PHILIP KOTLER AND KEVIN LANE KELLER'S NUMBER- ONE TEXT, MARKETING MANAGEMENT, THIRTHEENTH EDITION. ITS STREAMLINED APPROACH WILL APPEAL TO THOSE PROFESSORS WHO WANT AN AUTHORITATIVE ACCOUNT OF CURRENT MARKETING MANAGEMENT PRACTICES AND THEORY PLUS A TEXT THAT IS SHORT ENOUGH TO ALLOW THE INCORPORATION OF OUTSIDE CASES, SIMULATIONS AND PROJECTS. LIKE PRVIOUS EDITIONS, A FRAMEWORK FOR MARKETING MANAGEMENT , FOURTH EDITION IS DELICATED TO HELPING COMPANIES , GROUPS AND INDIVIDUALS ADAPTS THEIR MARKETING STRATEGIES AND MANAGEMENT TO THE MARKETPLACE OF THE TWENTY- FIRST CENTURY.

ISBN 9780137131846
Author(s) KOTLER, PHILIP , KELLER, KEVIN LANE, 1956-
Credits
Edition 4TH ED.
Year 2009
Publisher PEARSON
Type BOOK
Keywords MARKETING MANAGEMENT
Language English
Collation 384 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia C 5 No A 01/01/1970