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Category

SALES MANAGEMENT

Abstract SALES MANAGEMENT : ANALYSIS AND DECISION MAKING, 6E BLENDS THE MOST RECENT SALES MANAGEMENT RESEARCH WITH REAL-LIFE "BEST PRACTICES" OF LEADING SALES ORGANIZATIONS. THIS TEXT CONTINUES TO FOCUS ON THE IMPORTANCE OF EMPLOYING DIFFERENT SALES STRATEGIES FOR DIFFERENT CONSUMER GROUPS, AS WELL AS INTEGRATING CORPORATE, BUSINESS, MARKETING, AND SALES STRATEGIES. TOPICS ARE COVERED FROM THE PERSPECTIVE OF A SALES MANAGEMENT DECISION MAKER.

ISBN 0324321058
Author(s) MICHAEL R. WILLIAMS , RAMON A. AVILA , CHARLES H. SCHWEPKER , THOMAS N. INGRAM , RAYMOND W. LAFORGE
Credits
Edition 6TH ED.
Year 2006
Publisher THOMSON SOUTH-WESTERN
Type BOOK
Keywords SALES MANAGEMENT
Language English
Collation 436 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol H 6 No A
1 Limassol H 6 No A