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E-MARKETING

SIMON COLLIN

2000

BOOK
Category

ELECTRONIC MARKETING

Abstract IN THIS COMPREHENSIVE BOOK, SIMON COLLIN PROVIDES ALL THE LATEST INFORMATION YOU NEED TO UNDERSTAND AND USE THE RANGE OF NEW TOOLS AVAILABLE. HE POINTS OUT THE PITFALLS AS WELL AS HIGHLIGHTING THE ADVANTAGES OF USING THE INTERNET. WHETHER YOU ARE STILL PLANNING A START-UP OR IF YOU'RE HOPING TO BRING YOUR MARKETING EFFORTS UP TO DATE, YOU WILL FIND THIS BOOK AN ESSENTIAL STARTING POINT.

ISBN 0471498971
Author(s) SIMON COLLIN
Credits
Edition 1ST ED.
Year 2000
Publisher JOHN WILLEY & SONS
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation 178 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 6 No A 01/01/1970