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INTERNATIONAL MARKETING

CZINKOTA, MICHAEL R. , RONKAINEN, ILKKA A.

2001

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS UPPER-LEVEL TEXTBOOK EXAMINES INTERNATIONAL MARKET ENTRY AND DEVELOPMENT, THE ELEMENTS OF THE MARKETING MIX MOST IMPORTANT FOR FIRMS AT AN INITIAL LEVEL OF THE INTERNATIONAL EXPERIENCE, AND MARKETING MANAGEMENT FOR THE EXPANDED GLOBAL OPERATIONS OF MULTINATIONAL CORPORATIONS. THE EIGHTH EDITION ADDRESSES NEW ISSUES BROUGHT ABOUT BY GLOBALIZATION, TERRORISM, AND INTERNATIONAL AID CONTROVERSIES. ANNOTATION ©2006 BOOK NEWS, INC., PORTLAND, OR (BOOKNEWS.COM)

ISBN 0030313783
Author(s) CZINKOTA, MICHAEL R. , RONKAINEN, ILKKA A.
Credits
Edition 6TH ED.
Year 2001
Publisher HARCOURT
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 815 P., 30CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 3 No A 01/01/1970