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CONSUMER BEHAVIOR : BUILDING MARKETING STRATEGY

KENNETH A. CONEY , DEL I. HAWKINS , ERIC C. KOCH , ROGER J. BEST

2004

BOOK WITH CD
Category

CONSUMER BEHAVIOR

Abstract THIS EDITION LINKS TOPICS BACK TO MARKETING DECISION - MAKING AND STRATEGIC PLANNING, GIVING YOU THE FOUNDATION TO BETTER UNDERSTANDING CONSUMER BEHAVIOR AND, IN TURN, MAKING YOU A BETTER CONSUMER AND BETTER MARKETER.

ISBN 0070582343
Author(s) KENNETH A. CONEY , DEL I. HAWKINS , ERIC C. KOCH , ROGER J. BEST
Credits
Edition 9TH ED.
Year 2004
Publisher TATA MCGRAW-HILL PUBLISHING CO LTD
Type BOOK WITH CD
Keywords CONSUMER BEHAVIOR
Language English
Collation 790 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol C 10 No A 01/01/1970
2 Limassol C 10 No A 01/01/1970