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Category |
MARKETING
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Abstract |
FOUNDATIONS OF MARKETING IS THE TRUSTED MARKETING COURSE COMPANION FOR LECTURERS AND STUDENTS ACROSS EUROPE. PACKED FULL OF EXAMPLES FROM REAL COMPANIES' CAMPAIGNS, THIS FULLY UPDATED FOURTH EDITION DEMONSTRATES HOW MARKETING AFFECTS OUR EVERYDAY LIVES, CONSIDERING BOTH THE DECISIONS WE MAKE AS CONSUMERS, AND DECISIONS MARKETING PROFESSIONALS MAKE IN RESPONSE TO THEIR CUSTOMERS.
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ISBN |
9781259027611
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Author(s) |
JOBBER, DAVID, 1947-
,
FAHY, JOHN, 1962-
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Credits |
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Edition |
4TH ED.
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Year |
2012
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Publisher |
TATA MCGRAW-HILL PUBLISHING CO LTD
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
359 P., 20 CM.
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