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FOUNDATIONS OF MARKETING

JOBBER, DAVID, 1947- , FAHY, JOHN, 1962-

2012

BOOK
Category

MARKETING

Abstract FOUNDATIONS OF MARKETING IS THE TRUSTED MARKETING COURSE COMPANION FOR LECTURERS AND STUDENTS ACROSS EUROPE. PACKED FULL OF EXAMPLES FROM REAL COMPANIES' CAMPAIGNS, THIS FULLY UPDATED FOURTH EDITION DEMONSTRATES HOW MARKETING AFFECTS OUR EVERYDAY LIVES, CONSIDERING BOTH THE DECISIONS WE MAKE AS CONSUMERS, AND DECISIONS MARKETING PROFESSIONALS MAKE IN RESPONSE TO THEIR CUSTOMERS.

ISBN 9781259027611
Author(s) JOBBER, DAVID, 1947- , FAHY, JOHN, 1962-
Credits
Edition 4TH ED.
Year 2012
Publisher TATA MCGRAW-HILL PUBLISHING CO LTD
Type BOOK
Keywords MARKETING
Language English
Collation 359 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol I 4 No A
1 Nicosia C 6 No A
3 Limassol I 4 No A
2 Nicosia C 6 No A
1 Limassol I 4 No A