|
| Category |
MARKETING
|
|
| Abstract |
THE PURPOSE OF THIS BOOK IS TO PROVIDE A COURSE OF STUDY THAT ENGAGES THE READER IN BOTH THE PRACTICE AND THE THEORY OF MARKETING. IT AIMS TO ENABLE THE READER TO DISCOVER MARKETING PRINCIPLES THROUGH BOTH THEIR OWN EXPERIENCES AND THEIR REFLECTIONS ON WHAT HAPPENS AROUND THEM, SUPPORTED BY INFORMATION ON THE MAIN THEORIES OF THE SUBJECT. AS AN INTRODUCTORY TEXT, IT CAN BE USED IN THE CLASSROOM BY STUDENTS FOLLOWING FULL-OR PART TIME BUSINESS AND MANAGEMENT COURSES AT UNIVERSITY OR COLLEGE. IT IS ALSO SUITED TO THOSE STUDYING AT HOME AS PART OF A DISTANCE LEARNING PROGRAMME OR FOR THEIR OWN INTEREST AND SELF-DEVELOPMENT.
|
| ISBN |
0826456804
|
| Author(s) |
STOKES, DAVID (DAVID R.)
|
| Credits |
|
| Edition |
3RD ED.
|
| Year |
2002
|
| Publisher |
THOMSON
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
406 P., 25 CM.
|
|
25 Zannettos Str., Ayios Andreas, 1100 Nicosia
+357 22778475
info@cim.ac.cy