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MARKETING

STOKES, DAVID (DAVID R.)

2002

BOOK
Category

MARKETING

Abstract THE PURPOSE OF THIS BOOK IS TO PROVIDE A COURSE OF STUDY THAT ENGAGES THE READER IN BOTH THE PRACTICE AND THE THEORY OF MARKETING. IT AIMS TO ENABLE THE READER TO DISCOVER MARKETING PRINCIPLES THROUGH BOTH THEIR OWN EXPERIENCES AND THEIR REFLECTIONS ON WHAT HAPPENS AROUND THEM, SUPPORTED BY INFORMATION ON THE MAIN THEORIES OF THE SUBJECT. AS AN INTRODUCTORY TEXT, IT CAN BE USED IN THE CLASSROOM BY STUDENTS FOLLOWING FULL-OR PART TIME BUSINESS AND MANAGEMENT COURSES AT UNIVERSITY OR COLLEGE. IT IS ALSO SUITED TO THOSE STUDYING AT HOME AS PART OF A DISTANCE LEARNING PROGRAMME OR FOR THEIR OWN INTEREST AND SELF-DEVELOPMENT.

ISBN 0826456804
Author(s) STOKES, DAVID (DAVID R.)
Credits
Edition 3RD ED.
Year 2002
Publisher THOMSON
Type BOOK
Keywords MARKETING
Language English
Collation 406 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A