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HOSPITALITY MARKETING: PRINCIPLES AND PRACTICE

BOWIE, DAVID, 1951- , BUTTLE, FRANCIS

2011

BOOK
Category

HOSPITALITY INDUSTRY--MARKETING

HOTELS--MARKETING

Abstract WRITTEN SPECIFICALLY FOR STUDENTS TAKING MARKETING MODULES WITHIN A HOSPITALITY COURSE, IT CONTAINS EXAMPLES AND CASE STUDIES THAT SHOW HOW IDEAS AND CONCEPTS CAN BE SUCCESSFULLY APPLIED TO A REAL-LIFE WORK SITUATION. IT EMPHASIZES TOPICAL ISSUES SUCH AS SUSTAINABLE MARKETING, CORPORATE SOCIAL RESPONSIBILITY AND RELATIONSHIP MARKETING. IT ALSO DESCRIBES THE IMPACT THAT THE INTERNET HAS HAD ON BOTH MARKETING AND HOSPITALITY, USING A VARIETY OF TOOLS INCLUDING A WIDE RANGE OF INTERNET LEARNING ACTIVITIES.

ISBN 9780080967912
Author(s) BOWIE, DAVID, 1951- , BUTTLE, FRANCIS
Credits
Edition 2ND ED.
Year 2011
Publisher ELSEVIER
Type BOOK
Keywords HOSPITALITY INDUSTRY--MARKETING, HOTELS--MARKETING
Language English
Collation 434 P. 25 P.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol S 3 Yes A
1 Nicosia K 4 No A