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SERVICES MARKETING: CONCEPTS AND MARKETING

BIPLAB HALDER , JUSTIN PAUL , KAPOOR, RAMNEEK

2012

BOOK

Category	MARKETING
Abstract	SERVICES MARKETING: CONCEPTS AND MARKETING IS A WELL DEFINED TEXTBOOK WHICH NOT ONLY DISCUSSES THE IMPLEMENTATION OF SERVICES MARKETING BUT ALSO DISCUSSES MANAGEMENT OF THE SERVICE DELIVERY PROCESS.
ISBN	0070700699
Author(s)	BIPLAB HALDER , JUSTIN PAUL , KAPOOR, RAMNEEK
Credits
Edition	1ST ED.
Year	2012
Publisher	TATA MCGRAW-HILL PUBLISHING CO LTD
Type	BOOK
Keywords	MARKETING
Language	English
Collation	432 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
2	Nicosia	C	3	No	Available

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