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CASEBOOK TO ACCOMPANY SHOPPER, BUYER AND CONSUMER BEHAVIOR: THEORY, MARKETING APPLICATIONS AND PUBLIC POLICY IMPLICATIONS

JAY D. LINDQUIST , DANA - NICOLETA LASCU , M. JOSEPH SIRGY

2004

BOOK
Category

CONSUMER BEHAVIOR

Abstract THIS CASEBOOK IS DESIGNED TO HELP STUDENTS APPLY THE MANY CONCEPTS AND MODELS OF CONSUMER BEHAVIOR USING REAL WORLD EXAMPLES. THE CASES INVOLVE MOSTLY POPULAR FIRMS DEALING WITH PARTICULAR PROBLEMS OR OPPORTUNITIES THAT HAVE CONSUMER BEHAVIOR IMPLICATIONS.

ISBN 1592600670
Author(s) JAY D. LINDQUIST , DANA - NICOLETA LASCU , M. JOSEPH SIRGY
Credits
Edition 2ND ED.
Year 2004
Publisher ATOMIC DOG
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 67 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia O 5 No A