|
Category |
CONSUMER BEHAVIOR
|
Abstract |
THIS CASEBOOK IS DESIGNED TO HELP STUDENTS APPLY THE MANY CONCEPTS AND MODELS OF CONSUMER BEHAVIOR USING REAL WORLD EXAMPLES. THE CASES INVOLVE MOSTLY POPULAR FIRMS DEALING WITH PARTICULAR PROBLEMS OR OPPORTUNITIES THAT HAVE CONSUMER BEHAVIOR IMPLICATIONS.
|
ISBN |
1592600670
|
Author(s) |
JAY D. LINDQUIST
,
DANA - NICOLETA LASCU
,
M. JOSEPH SIRGY
|
Credits |
|
Edition |
2ND ED.
|
Year |
2004
|
Publisher |
ATOMIC DOG
|
Type |
BOOK
|
Keywords |
CONSUMER BEHAVIOR
|
Language |
English |
Collation |
67 P., 25 CM.
|
|