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GLOBAL MARKETING STRATEGY

CHEE, HAROLD , HARRIS, ROD

1998

BOOK
Category

INTERNATIONAL MARKETING

GLOBAL STRATEGIC MANAGEMENT

Abstract GLOBAL MARKETING STRATEGY PROVIDES A COHERENT AND STIMULATING ANALYSIS OF THE ISSUES RELATED TO STRATEGIC MARKETING IN AN INCREASINGLY GLOBAL ECONOMY. IT TAKES THE READER FROM AN AWARENESS OF GLOBAL DEVELOPMENTS TO A MORE INFORMED UNDERSTADING OF HOW THIS APPLIES TO BUSINESS NOW AND IN THE NEAR FUTURE.THE TEXT IS DIVIDED INTO SIX SECTIONS THAT TOGETHER FROM A STRATEGIC FRAMEWORK, MOVING FROM AN OVERVIEW OF GLOBAL BUSINESS DEVELOPMENTS AND THE ROLE OF THE FIRM THROUGH TO THE IMPLEMENTATION OF STRATEGIES.

ISBN 0273623486
Author(s) CHEE, HAROLD , HARRIS, ROD
Credits
Edition 1ST ED.
Year 1998
Publisher FINANCIAL TIMES
Type BOOK
Keywords GLOBAL MARKETING STRATEGY, INTERNATIONAL MARKETING
Language English
Collation 711 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 1 No A 18/08/2017
5 Nicosia B 6 No A 18/08/2017
2 Limassol J 1 No A 01/01/1970
3 Limassol J 1 No A 17/12/2015
7 Limassol J 1 No A 01/01/1970
4 Nicosia I 5 No A 01/01/1970
5 Limassol M 2 Yes A 01/01/1970
2 Nicosia C 8 No A 26/11/2016
1 Nicosia C 8 No A 01/01/1970
3 Nicosia I 5 No A 01/01/1970
6 Limassol J 1 No A 01/01/1970
4 Limassol J 1 No A 01/01/1970