|
| Category |
STRATEGIC MARKETING
|
|
| Abstract |
STRATEGIC INTERNATIONAL MARKETING COLLATES THE MOST RECENT IDEAS, TRENDS AND ORIGINAL RESEARCH TO PRESENT A TRULY INTERNATIONAL APPROACH TO THE THEORY AND PRACTICE OF MARKETING STRATEGY. FEATURING CONTRIBUTIONS FROM SOME OF THE WORLD'S LEADING INTERNATIONAL MARKETING ACADEMICS AND RESEARCHERS, THE BOOK CONSIDERS IN DETAIL THE DIFFERENT APPROACHES TO PLANNING, ORGANIZATION AND MARKETING IN GLOBAL MARKETS.
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| ISBN |
9780230580244
|
| Author(s) |
T.C. MELEWAR
,
SURAKSHA GUPTA
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2012
|
| Publisher |
PALGRAVE MACMILLAN
|
| Type |
BOOK
|
| Keywords |
INTERNATIONAL MARKETING
|
| Language |
English |
| Collation |
303 P., 25 CM.
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|
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