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RETAIL MANAGEMENT: A STRATEGIC APPROACH

EVANS, JOEL R. , BERMAN, BARRY

c2013

BOOK
Category

RETAIL TRADE--MANAGEMENT

Abstract FOR UNDERGRADUATE AND GRADUATE RETAIL MANAGEMENT COURSES THE TEXT THAT HELPS STUDENTS THRIVE IN TODAY’S RETAILING INDUSTRY. WITHOUT A PREDEFINED AND WELL-INTEGRATED STRATEGY, A RETAIL FIRM MAY FLOUNDER AS IT’S ATTEMPTING TO COPE WITH THE CHANGING ENVIRONMENT THAT SURROUNDS IT. BERMAN/EVANS’ READER-FRIENDLY TEXT, RETAIL MANAGEMENT: A STRATEGIC APPROACH, PROVIDES A STRATEGIC, DECISION-MAKING APPROACH THAT ILLUSTRATES HOW RETAILERS PLAN FOR, AND ADAPT TO, TODAY’S CHANGING AND COMPLEX RETAIL ENVIRONMENT.

ISBN 9780273768562
Author(s) EVANS, JOEL R. , BERMAN, BARRY
Credits
Edition 12TH ED.
Year c2013
Publisher PEARSON
Type BOOK
Keywords RETAIL TRADE--MANAGEMENT
Language English
Collation 619 P. : COL. ILL. ; 28 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 6 No A
1 Nicosia B 2 No A
2 Limassol H 6 No A
2 Nicosia B 2 No A
3 Limassol H 6 No A 01/01/1970