|
| Category |
BUSINESS STUDIES
|
|
| Abstract |
THE PURPOSE OF INTRODUCTION TO BUSINESS ENTERPRISE IS TO PROVIDE THE COLLEGE STUDENT WITH A GENERAL BACKGROUND TO THE ELEMENTS AND CHARACTERISTICS OF BUSINESS. BY SURVEYING THE STRUCTURE OF BUSINESS, ITS PRINCIPAL ACTIVITIES, AND ITS TYPICAL PROBLEMS, THE TEXT GIVES STUDENTS A BROAD UNDERSTANDING OF THE NATURE OF THE BUSINESS WORLD AND A PRELIMINARY IDEA OF THE VARIOUS AREAS OF BUSINESS SPECIALIZATION.
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| ISBN |
000001031409
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| Author(s) |
LYMAN A. KEITH
,
CARLO E. GUBELLINI
|
| Credits |
|
| Edition |
4TH ED.
|
| Year |
1975
|
| Publisher |
MCGRAW-HILL
|
| Type |
BOOK
|
| Keywords |
INTRODUCTION TO BUSINESS ENTERPRISE
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| Language |
English |
| Collation |
xviii,609 P.,: ill ; 24cm.
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