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MARKETING RESEARCH: AN APPLIED APPROACH

MALHOTRA, NARESH K. , BIRKS, DAVID F. , NUNAN, DANIEL

2017

BOOK
Category

MARKETING RESEARCH

Abstract OFFERING A CLEAR EXPLANATION AND DISCUSSION OF CONCEPTS AND VALUED FOR ITS COMPREHENSIVE NATURE, THE EUROPEAN VERSION OF THIS TEXT IS MUCH VALUED FOR ITS WEALTH OF EUROPEAN AND INTERNATIONAL CASE MATERIAL, WHICH IS WHY WE SEE STRONG SALES OF THIS TITLE IN BOTH THE UK AS WELL AS EUROPE.

ISBN 9781292103129
Author(s) MALHOTRA, NARESH K. , BIRKS, DAVID F. , NUNAN, DANIEL
Credits
Edition 5TH ED.
Year 2017
Publisher PEARSON
Type BOOK
Keywords MARKETING RESEARCH
Language English
Collation xvi, 957 P., 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 4 No A
1 Limassol U 3 Yes A
2 Nicosia C 5 No A 01/01/1970
1 Nicosia P 7 Yes A 01/01/1970