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PUBLIC RELATIONS CAMPAIGNS : AN INTEGRATED APPROACH

LUTTRELL, REGINA, 1975- , CAPIZZO, LUKE W.

2019

BOOKS
Category

PUBLIC RELATIONS

Abstract About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.

ISBN 9781506332512
Author(s) LUTTRELL, REGINA, 1975- , CAPIZZO, LUKE W.
Credits
Edition 1ST
Year 2019
Publisher SAGE
Type BOOKS
Keywords
Language English
Collation xxvii, 276 pages ; 24 cm

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia R 4 Yes A
1 Limassol N 6 Yes A