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GLOBAL MARKETING : A DECISION - ORIENTED APPROACH

HOLLENSEN, SVEND

2004

BOOK
Category

INTERNATIONAL MARKETING

Abstract COMPREHENSIVE AND EXTREMELY READABLE , GLOBAL MARKETING : A DECISION - ORIENTED APPROACH PROVIDES AN ANALYTIC DECISION - ORIENTED FRAMEWORK TO HELP STUDENTS AND PRACTITIONERS ALIKE DEVELOP AND IMPLEMENT SUCCESSFUL GLOBAL MARKETING PROGRAMMES.

ISBN 0273678396
Author(s) HOLLENSEN, SVEND
Credits
Edition 3RD ED.
Year 2004
Publisher PRENTICE HALL AND FINANCIAL TIMES
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 717 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia I 5 No A 01/01/1970
1 Limassol J 3 No A 16/12/2016