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Category |
INTERNATIONAL MARKETING
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Abstract |
COMPREHENSIVE AND EXTREMELY READABLE , GLOBAL MARKETING : A DECISION - ORIENTED APPROACH PROVIDES AN ANALYTIC DECISION - ORIENTED FRAMEWORK TO HELP STUDENTS AND PRACTITIONERS ALIKE DEVELOP AND IMPLEMENT SUCCESSFUL GLOBAL MARKETING PROGRAMMES.
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ISBN |
0273678396
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Author(s) |
HOLLENSEN, SVEND
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Credits |
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Edition |
3RD ED.
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Year |
2004
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Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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Type |
BOOK
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Keywords |
INTERNATIONAL MARKETING
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Language |
English |
Collation |
717 P., 25 CM.
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