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DIGITAL ENGAGEMENT: INTERNET MARKETING THAT CAPTURES CUSTOMERS AND BUILDS INTENSE BRAND LOYALTY

BOB HEYMAN , LELAND HARDEN

2009

BOOK
Category

ELECTRONIC MARKETING

Abstract N AN AGE OF OVERWHELMING INTERNET COMPETITION AND RAMPANT TAKEOVERS, MARKETERS FACE THE VERY REAL CHALLENGE OF UNDERSTANDING HOW TO ENGAGE CUSTOMERS ONLINE. LELAND HARDEN AND BOB HEYMAN, ONLINE MARKETING PIONEERS AND AUTHORS OF THE POPULAR BOOK NET RESULTS, TEAM UP AGAIN TO TEACH MARKETERS HOW TO USE SEARCH ENGINE OPTIMIZATION, AFFILIATE MARKETING AND ALL TO THE WEB 2.0 TOOLS THEY NEED TO COMPETE IN THE DIGITAL MARKETPLACE. FILLED WITH UP-TO-DATE INFORMATION ON THE BEST VENUES FOR ONLINE MARKETING AS WELL AS EXPLANATIONS OF SOCIAL NETWORKING, VIRTUAL WORLDS, WIDGETS, WIKIS AND EMERGING MEDIA. DIGITAL ENGAGEMENT SHOWS MARKETERS HOW TO: STOP BURNING MONEY ON WEB ADVERTISING CAMPAIGNS THAT DON'T DELIVER TWEAK WEBSITES TO IMPROVE CONVERSIONS AND TRAFFIC FLOW MASTER PROVEN STRATEGIES FOR CONSUMER - GENERATED MEDIA TO GENERATE BUZZ AND IMPROVE BRAND RECOGNITION FEATURING CASE STUDIES FROM COMPANIES LIKE TOYOTA AND TOMMY HILFIGER AS WELL AS LISTS OF KEY VENDORS FOR ONLINE MARKETING SOFTWARE, THIS IS THE ONLY BOOK THAT OFFERS A TRULY COMPREHENSIVE GUIDE TO ALL OF THE NEW ONLINE MARKETING TOOLS.

ISBN 0814410723
Author(s) BOB HEYMAN , LELAND HARDEN
Credits
Edition 1ST ED.
Year 2009
Publisher AMACOM
Type BOOK
Keywords ELECTRONIC MARKETING
Language English
Collation 230 P., 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 6 No A
3 Limassol J 6 No A
4 Limassol J 6 No A
2 Limassol J 6 No A