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MARKETING : AN INTRODUCTION

CUNNINGHAM, PEGGY H. , MELANIE LANG , KOTLER, PHILIP , LOUISE RIPLEY , LILLY ANNE BUCHWITZ , PETER MITCHELL , NISHAN C. PERERA , ARMSTRONG, GARY (GARY M.)

2010

BOOK

Category	MARKETING
Abstract	THE TEXT IS BUILT AROUND THE FIVE MAJOR THEMES DESCRIBED BELOW. THESE THEMES AND THE MANY RELATED KEY CONCEPTS ARE BROUGHT TO LIFE THROUGH CASES AND EXAMPLES THAT HAVE BEEN WRITTEN JUST FOR THIS EDITION BY CANADIAN AUTHORS. IN THIS THIRD CANADIAN EDITION, YOU WILL FIND MANY STORIES ABOUT CANADIAN COMPANIES, SUCH AS TELUS AND RIM, AND REAL CANADIANS WORKING IN FIELDS SUCH AS MARKETING RESEARCH AND MUSIC MARKETING. EACH CHAPTER ALSO CONSIDERS INTERNATIONAL MARKETING, BOTH IN TERMS OF WHAT CANADIAN COMPANIES ARE DOING ABROAD AND WHAT INTERESTING MARKETING ACTIVITIES FOREIGN COMPANIES ARE ENGAGING IN.
ISBN	9780132074629
Author(s)	CUNNINGHAM, PEGGY H. , MELANIE LANG , KOTLER, PHILIP , LOUISE RIPLEY , LILLY ANNE BUCHWITZ , PETER MITCHELL , NISHAN C. PERERA , ARMSTRONG, GARY (GARY M.)
Credits
Edition	3RD CAN. E
Year	2010
Publisher	PEARSON
Type	BOOK
Keywords	MARKETING
Language	English
Collation	626 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	I	4	No	Available

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