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Category

MARKETING

Abstract THE TEXT IS BUILT AROUND THE FIVE MAJOR THEMES DESCRIBED BELOW. THESE THEMES AND THE MANY RELATED KEY CONCEPTS ARE BROUGHT TO LIFE THROUGH CASES AND EXAMPLES THAT HAVE BEEN WRITTEN JUST FOR THIS EDITION BY CANADIAN AUTHORS. IN THIS THIRD CANADIAN EDITION, YOU WILL FIND MANY STORIES ABOUT CANADIAN COMPANIES, SUCH AS TELUS AND RIM, AND REAL CANADIANS WORKING IN FIELDS SUCH AS MARKETING RESEARCH AND MUSIC MARKETING. EACH CHAPTER ALSO CONSIDERS INTERNATIONAL MARKETING, BOTH IN TERMS OF WHAT CANADIAN COMPANIES ARE DOING ABROAD AND WHAT INTERESTING MARKETING ACTIVITIES FOREIGN COMPANIES ARE ENGAGING IN.

ISBN 9780132074629
Author(s) CUNNINGHAM, PEGGY H. , MELANIE LANG , KOTLER, PHILIP , LOUISE RIPLEY , LILLY ANNE BUCHWITZ , PETER MITCHELL , NISHAN C. PERERA , ARMSTRONG, GARY (GARY M.)
Credits
Edition 3RD CAN. E
Year 2010
Publisher PEARSON
Type BOOK
Keywords MARKETING
Language English
Collation 626 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 4 No A 27/03/2013