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STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS

PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.

2013

BOOK
Category

MARKETING--DECISION MAKING--CASE STUDIES

MARKETING--MANAGEMENT--CASE STUDIES

Abstract FOR UNDERGRADUATE AND GRADUATE MARKETING STRATEGY COURSES. A COMPREHENSIVE, PRACTICE-DRIVEN APPROACH TO DEVELOPING DECISION-MAKING SKILLS IN MARKETING. DECISION-MAKING IN MARKETING IS FIRST AND FOREMOST, A SKILL. AND SINCE ALL SKILLS ARE LEARNED THROUGH PRACTICE, STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS BALANCES THE CONCEPTS AND TOOLS USED FOR SOLVING MARKETING PROBLEMS WITH NUMEROUS CASE STUDIES THAT CHALLENGE STUDENTS TO APPLY WHAT THEY’VE LEARNED. THIS EDITION FEATURES A NEW CHAPTER ON CHAPTER ON MARKETING CHANNEL AND SUPPLY CHAIN STRATEGY AND MANAGEMENT AND TEN NEW CASES.

ISBN 9780273768944
Author(s) PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.
Credits
Edition 13TH ED.
Year 2013
Publisher PEARSON
Type BOOK
Keywords MARKETING--DECISION MAKING--CASE STUDIES MARKETING--MANAGEMENT--CASE STUDIES
Language English
Collation 743 P. : ILL. (BLACK AND WHITE) ; 28 CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol K 6 Yes A
1 Nicosia T 7 Yes A