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Category |
INTERNATIONAL BUSINESS
|
Abstract |
FOR INTRODUCTORY INTERNATIONAL BUSINESS COURSES WITH THE NEED FOR A BRIEF, ACCESSIBLE TEXT. INTERNATIONAL BUSINESS 4/E PLACES CULTURE AND GLOBALIZATION FRONT AND CENTER TO MOTIVATE AND ENABLE STUDENTS TO GRASP DIFFICULT CONCEPTUAL MATERIAL. THIS APPROACH HAS MADE IT THE FASTEST GROWING INTERNATIONAL BUSINESS BOOK AVAILABLE TODAY.
|
ISBN |
9780131747432
|
Author(s) |
WILD, JOHN J.
,
KENNETH L. WILD
,
JERRY C.Y. HAN
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Credits |
|
Edition |
4TH ED.
|
Year |
2008
|
Publisher |
PEARSON/PRENTICE HALL
|
Type |
BOOK
|
Keywords |
INTERNATIONAL BUSINESS
|
Language |
English |
Collation |
506 P. : COL. ILL., COL. MAPS ; 28 CM.
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|