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ESSENTIALS OF STRATEGIC MANAGEMENT / MARTYN PITT & DIMITRIOS KOUFOPOULOS

KOUFOPOULOS, DIMITRIOS N. , PITT, MARTYN

2012

BOOK
Category

STRATEGIC MANAGEMENT

STRATEGIC PLANNING

Abstract CONTENTS: ESSENCE OF STRATEGY AND STRATEGIC MANAGEMENT -- UNDERSTANDING THE EXTERNAL ENVIRONMENT -- INDUSTRY SECTOR ENVIRONMENTS -- ENTERPRISE STAKEHOLDERS, IDENTITY AND PURPOSE -- ENTERPRISE RESOURCES AND DISTINCTIVE CAPABILITIES -- STRATEGIC DECISION-MAKING -- ENTERPRISE-LEVEL STRATEGY FRAMEWORKS -- SCALE, NON-SCALE AND VERTICAL STRATEGIES -- INNOVATION STRATEGIES -- DIVERSIFICATION STRATEGIES IN THE MULTI-ACTIVITY ENTERPRISE -- ACQUISITION, MERGER AND ALLIANCE STRATEGIES -- MULTINATIONAL AND GLOBAL STRATEGIES -- STRATEGY IMPLEMENTATION AND CHANGE MANAGEMENT.
ISBN 9781849201872
Author(s) KOUFOPOULOS, DIMITRIOS N. , PITT, MARTYN
Credits
Edition 1ST ED.
Year 2012
Publisher SAGE
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation XVIII, 451 P. : ILL. ; 24 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol L 6 Yes Available
1 Nicosia B 7 No Available

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