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| Category |
STRATEGIC MANAGEMENT
|
|
| Abstract |
STRATEGIC MARKET MANAGEMENT : GLOBAL PERSPECTIVES IS MOTIVATED BY THE STRATEGIC CHALLENGES CREATED BY THE DYNAMIC NATURE OF MARKETS. THE PREMISE IS THAT ALL TRADITIONAL STRATEGIC MANAGEMENT TOOLS EITHER DO NOT APPLY OR NEED TO BE ADAPTED TO A MORE DYNAMIC CONTEXT.
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| ISBN |
9780470689752
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| Author(s) |
AAKER, DAVID A.
,
MCLOUGHLIN, DAMIEN
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| Credits |
|
| Edition |
1ST ED.
|
| Year |
2010
|
| Publisher |
WILEY
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| Type |
BOOK
|
| Keywords |
STRATEGIC MANAGEMENT
|
| Language |
English |
| Collation |
354 P., 23 CM.
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