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STRATEGIC MARKET MANAGEMENT : GLOBAL PERSPECTIVES

AAKER, DAVID A. , MCLOUGHLIN, DAMIEN

2010

BOOK
Category

STRATEGIC MANAGEMENT

Abstract STRATEGIC MARKET MANAGEMENT : GLOBAL PERSPECTIVES IS MOTIVATED BY THE STRATEGIC CHALLENGES CREATED BY THE DYNAMIC NATURE OF MARKETS. THE PREMISE IS THAT ALL TRADITIONAL STRATEGIC MANAGEMENT TOOLS EITHER DO NOT APPLY OR NEED TO BE ADAPTED TO A MORE DYNAMIC CONTEXT.

ISBN 9780470689752
Author(s) AAKER, DAVID A. , MCLOUGHLIN, DAMIEN
Credits
Edition 1ST ED.
Year 2010
Publisher WILEY
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation 354 P., 23 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia B 7 No A 26/11/2014
4 Nicosia P 2 No A 26/11/2014
2 Nicosia B 7 No A 18/12/2014
1 Limassol G 5 No A 01/01/1970
3 Limassol G 5 No A 01/01/1970
3 Nicosia B 7 No A 01/01/1970
2 Limassol G 5 No A 01/01/1970