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INTERNATIONAL MARKETING

PHILIP R. CATEORA , JOHN L. GRAHAM

2008

BOOK
Category

INTERNATIONAL MARKETING

Abstract CATEORA AND GRAHAM'S "INTERNATIONAL MARKETING" IS FAR AND AWAY THE BEST SELLING TEXT IN THE FIELD, WITH A PIONEERING APPROACH TO MAKING THE MATERIAL ACCESSIBLE AND RELEVANT THAT HAS BECOME THE STANDARD BY WHICH OTHER BOOKS ARE JUDGED. PROVIDING A WELL-ROUNDED PERSPECTIVE OF INTERNATIONAL MARKETS THAT ENCOMPASSES HISTORY, GEOGRAPHY, LANGUAGE, AND RELIGION AS WELL AS ECONOMICS, CATEORA HELPS STUDENTS TO SEE THE CULTURAL AND ENVIRONMENTAL UNIQUENESS OF ANY NATION OR REGION. THE 13TH EDITION REFLECTS ALL THE IMPORTANT EVENTS AND INNOVATIONS TO AFFECT GLOBAL BUSINESS WITHIN RECENT YEARS, WHILE INCLUDING SEVERAL NEW AND UPDATED TECHNOLOGICAL LEARNING TOOLS.

ISBN 0071274723
Author(s) PHILIP R. CATEORA , JOHN L. GRAHAM
Credits
Edition 13TH ED.
Year 2008
Publisher MCGRAW-HILL
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 702 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 1 No A 16/07/2016
1 Limassol J 1 No A 16/07/2016