|
Category |
MARKETING--MANAGEMENT
GLOBAL MARKETING MANAGEMENT
|
Abstract |
A LEADING CASE TEXT IN INTERNATIONAL MARKETING, AS WELL AS A POPULAR REFERENCE FOR PRACTITIONERS, THIS VOLUME FOCUSES ON THE OPPORTUNITIES AND CHALLENGES OF GLOBAL MARKETS AND THE THREAT OF GLOBAL COMPETITION ACROSS A BROAD SPECTRUM OF INDUSTRIES.
|
ISBN |
9780273768685
|
Author(s) |
PURI, SANDEEP, 1972-
,
KEEGAN, WARREN J.
,
BRILL, ELYSE ARNOW
|
Credits |
|
Edition |
8TH ED.
|
Year |
2014
|
Publisher |
PEARSON
|
Type |
BOOKS
|
Keywords |
GLOBAL MARKETING, MARKETING MANAGEMENT, GLOBAL MARKETING MANAGEMENT
|
Language |
English |
Collation |
479 P., 25 CM.
|
|