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GLOBAL MARKETING MANAGEMENT

PURI, SANDEEP, 1972- , KEEGAN, WARREN J. , BRILL, ELYSE ARNOW

2014

BOOKS
Category

MARKETING--MANAGEMENT

GLOBAL MARKETING MANAGEMENT

Abstract A LEADING CASE TEXT IN INTERNATIONAL MARKETING, AS WELL AS A POPULAR REFERENCE FOR PRACTITIONERS, THIS VOLUME FOCUSES ON THE OPPORTUNITIES AND CHALLENGES OF GLOBAL MARKETS AND THE THREAT OF GLOBAL COMPETITION ACROSS A BROAD SPECTRUM OF INDUSTRIES.

ISBN 9780273768685
Author(s) PURI, SANDEEP, 1972- , KEEGAN, WARREN J. , BRILL, ELYSE ARNOW
Credits
Edition 8TH ED.
Year 2014
Publisher PEARSON
Type BOOKS
Keywords GLOBAL MARKETING, MARKETING MANAGEMENT, GLOBAL MARKETING MANAGEMENT
Language English
Collation 479 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol M 3 Yes A 01/01/1970
1 Nicosia I 5 No A 01/01/1970