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INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

JESPER STRANDSKOV , EDWIN DUERR , GERALD ALBAUM

2005

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS BOOK COMPREHENSIVELY COVERS BOTH INTERNATIONAL MARKETING AND EXPORT MANAGEMENT. THIS IS A FOCUS ON MARKETING DECISIONS AND MANAGEMENT PROCESSES INVOLVED IN EXPORTING AND NOT SIMPLY A 'HOW TO' TREATMENT OF TECHNICAL EXPORT DETAILS. THIS 5TH EDITION HAS BEEN WRITTEN IN RESPONSE TO THE CONTINUALLY RAPID CHANGES IN INTERNATIONAL MARKETING AND THE NEW CHALLENGES THAT ARE ARISING. THIS BOOK IS SUITABLE FOR UNDERGRADUATES AND POSTGRADUATES/MBA COURSES IN INTERNATIONAL MARKETING, EXPORT MARKETING AND INTERNATIONAL TRADE.

ISBN 0273686348
Author(s) JESPER STRANDSKOV , EDWIN DUERR , GERALD ALBAUM
Credits
Edition 5TH ED.
Year 2005
Publisher FT PRENTICE HALL
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 666 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 1 No A