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STRATEGIC MANAGEMENT AND BUSINESS POLICY

WHEELEN, THOMAS L. , HUNGER, J. DAVID, 1941-

2004

BOOK
Category

STRATEGIC MANAGEMENT

Abstract THIS COMPREHENSIVE BOOK OFFERS AN ENGAGING LOOK INTO NEW AND TRADITIONAL STRATEGIC MANAGEMENT TOPICS. ITS THOROUGH COVERAGE HELPS READERS DEVELOP AN UNDERSTANDING OF THE WIDE RANGE OF THEORIES AND RESEARCH AVAILABLE IN THIS FIELD--FROM COMPETITIVE STRATEGY AND INDUSTRY ANALYSIS TO ENVIRONMENTAL TRENDS AND ETHICS. INTEGRATION OF INTERNATIONAL ISSUES THROUGHOUT PROVIDES AN ESSENTIAL UNDERSTANDING OF GLOBAL ECONOMICS AND ITS IMPACT ON BUSINESS ACTIVITIES IN ANY LOCATION. CHAPTER TOPICS EXPLORE BASIC CONCEPTS IN STRATEGIC MANAGEMENT; CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY; ENVIRONMENTAL SCANNING AND INDUSTRY ANALYSIS; INTERNAL SCANNING AND ORGANIZATIONAL ANALYSIS; STRATEGY FORMULATION; STRATEGY IMPLEMENTATION; EVALUATION AND CONTROL; AND STRATEGIC ISSUES IN MANAGING TECHNOLOGY AND INNOVATION, ENTREPRENEURIAL VENTURES, SMALL BUSINESSES, AND NOT-FOR-PROFIT ORGANIZATIONS. FOR STRATEGIC PLANNERS AND CHIEF EXECUTIVE OFFICERS.

ISBN 0131225510
Author(s) WHEELEN, THOMAS L. , HUNGER, J. DAVID, 1941-
Credits
Edition 9TH ED.
Year 2004
Publisher PEARSON , PRENTICE HALL
Type BOOK
Keywords STRATEGIC MANAGEMENT
Language English
Collation 367 P., 30CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol G 3 No A 01/01/1970
2 Limassol G 3 No A 01/01/1970