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Category

INTERNATIONAL BUSINESS

Abstract STUDENTS NEED MORE THAN THEORIES ALONE TO UNDERSTAND ALL THE COMPLEXITIES OF THE INTERNATIONAL BUSINESS WORLD. INTERNATIONAL BUSINESS 11/E IS ORGANIZED INTO FOUR SECTIONS IN ORDER TO MAXIMIZE ITS UTILITY TO INSTRUCTORS AND STUDENTS ALIKE. THE OPENING SECTION DEFINES THE NATURE OF INTERNATIONAL BUSINESS AND THE THREE ENVIRONMENTS IN WHICH IT IS CONDUCTED. SECTION TWO IS DEVOTED TO THE CONTINUING IMPORTANCE OF INTERNATIONAL ORGANIZATIONS AND THE INTERNATIONAL MONETARY SYSTEM AND HOW BOTH AFFECT BUSINESS. SECTION THREE FOCUSES ON THE UNCONTROLLABLE FORCES AT WORK IN ALL BUSINESS ENVIRONMENTS AND DISCUSSES THEIR INEVITABLE IMPACT ON BUSINESS PRACTICE. THE FINAL SECTION OF THIS BOOK IS A DISCUSSION OF HOW MANAGERS DEAL WITH ALL THE FORCES AFFECTING INTERNATIONAL BUSINESS.

ISBN 9780073346885
Author(s) MCCULLOCH, WENDELL H. , MINOR, MICHAEL S. , MCNETT, JEANNE M., 1946- , GERINGER, J. MICHAEL (JOHN MICHAEL) , BALL, DONALD A.
Credits
Edition 11TH ED.
Year 2008
Publisher McGRAW-HILL IRWIN
Type BOOK
Keywords INTERNATIONAL BUSINESS
Language English
Collation 623 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol E 11 No A
3 Limassol E 11 No A 01/01/1970
1 Limassol E 11 No A 01/01/1970