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INTRODUCING MARKETING RESEARCH

PAUL BAINES

2002

BOOK
Category

MARKETING RESEARCH

Abstract THE PRIMARY PURPOSE OF MARKETING RESEARCH IS TO GATHER INFORMATION WHICH WILL ALLOW YOUR COMPANY OR ORGANISATION TO MAKE BETTER, MORE INFORMED DECISIONS. MANY TEXTBOOKS HAVE BEEN PUBLISHED ON MARKETING RESEARCH BUT MOST ARE VERY QUANTITATIVE AND ARE ALSO TOO DETAILED FOR STUDENTS TAKING A ONE-SEMESTER COURSE, THEY DO NOT FOCUS ON IMPORTANT QUALITATIVE ISSUES SUCH AS DEPTH INTERVIEWS AND FOCUS GROUPS - BAINES AND CHANSARKAR REDRESS THIS IMBALANCE. WRITTEN AS AN INTRODUCTION TO MARKETING RESEARCH FOR STUDENTS TAKING A ONE-SEMESTER MODULE INTRODUCING MARKET RESEARCH INCLUDES CHAPTERS ON BUSINESS TO BUSINESS MARKETING RESEARCH AND INTERNET MARKETING RESEARCH. THE AUTHORS ADOPT A PRACTICAL FOCUS AND INCLUDE NUMEROUS PRACTICAL EXAMPLES AS WELL AS COURSEWORK ASSIGNMENTS.

ISBN 0471497703
Author(s) PAUL BAINES
Credits
Edition 1ST ED.
Year 2002
Publisher WILEY
Type BOOK
Keywords INTRODUCING MARKETING RESEARCH
Language English
Collation 350 P., 24CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 5 No A