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INTERNATIONAL MARKETING AND EXPORT MANAGEMENT

EDWIN DUERR , GERALD ALBAUM

2008

BOOK
Category

INTERNATIONAL MARKETING

Abstract THIS BOOK IS SUITABLE FOR UNDERGRADUATES AND POSTGRADUATES/MBA COURSES IN INTERNATIONAL MARKETING, EXPORT MARKETING AND INTERNATIONAL TRADE. THIS BOOK COMPREHENSIVELY COVERS BOTH INTERNATIONAL MARKETING AND EXPORT MANAGEMENT. THIS IS A FOCUS ON MARKETING DECISIONS AND MANAGEMENT PROCESSES INVOLVED IN EXPORTING AND NOT SIMPLY A 'HOW TO' TREATMENT OF TECHNICAL EXPORT DETAILS. THIS 6TH EDITION HAS BEEN WRITTEN IN RESPONSE TO THE CONTINUALLY RAPID CHANGES IN INTERNATIONAL MARKETING AND THE NEW CHALLENGES THAT ARE ARISING, INCLUDING INCREASED COVERAGE OF CULTURAL DIFFERENCES, LOGISTICS, SUPPLY CHAIN MANAGEMENT AND THE IMPACT OF THE INTERNET ON INTERNATIONAL MARKETING AND EXPORTS. THERE IS INCREASED COVERAGE OF THE 2 MOST IMPORTANT EMERGING MARKETS OF THE THE 21ST CENTURY; CHINA AND INDIA. NEW CASES FROM COMPANIES INCLUDING DELL, UNILEVER AND MICROSOFT HELP STUDENTS APPLY THE THEORY.

ISBN 9780273713876
Author(s) EDWIN DUERR , GERALD ALBAUM
Credits
Edition 6TH ED.
Year 2008
Publisher PRENTICE HALL & FINANCIAL TIMES
Type BOOK
Keywords INTERNATIONAL MARKETING
Language English
Collation 706 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia J 5 No A 01/01/1970
1 Limassol J 2 No A 01/01/1970
2 Limassol J 2 No A 01/01/1970