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DIGITAL MARKETING: STRATEGY, IMPLEMENTATION AND PRACTICE

ELLIS-CHADWICK, FIONA , CHAFFEY, DAVE, 1963-

2012

BOOK
Category

ELECTRONIC MARKETING

DIGITAL MARKETING

Abstract NOW IN ITS FIFTH EDITION, DIGITAL MARKETING PROVIDES COMPREHENSIVE, PRACTICAL GUIDANCE ON HOW COMPANIES CAN GET THE MOST OUT OF DIGITAL MEDIA TO MEET THEIR MARKETING GOALS. DIGITAL MARKETING LINKS MARKETING THEORY WITH PRACTICAL BUSINESS EXPERIENCE THROUGH CASE STUDIES AND INTERVIEWS FROM CUTTING EDGE COMPANIES SUCH AS EBAY AND FACEBOOK, TO HELP STUDENTS UNDERSTAND DIGITAL MARKETING IN THE REAL WORLD.

ISBN 9780273746102
Author(s) ELLIS-CHADWICK, FIONA , CHAFFEY, DAVE, 1963-
Credits
Edition 5TH ED.
Year 2012
Publisher PEARSON
Type BOOK
Keywords DIGITAL MARKETING, ELECTRONIC MARKETING
Language English
Collation 698 P., 27 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 6 No B 01/01/1970
1 Nicosia J 6 No A 01/01/1970
1 Limassol J 6 No A 25/03/2018