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THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF BANKS IN CYPRUS

MARIA PAPAGEORGIOU ARAOUZOU

1994

BOOK
Category

ECONOMICS

BANKING

Abstract CONVENTIONAL MARKETING TENDS TO REGARD PUBLIC RELATIONS AS A SEPARATE OPTIONAL ELEMENT, A PART OF MARKETING AT BEST. PHILIP KOTLER WHOSE BOOKS HAVE INFLUENCED MUCH OF THE TEACHING OF MARKETING, HIDES PUBLIC RELATIONS UNDER "PUBLICITY". HOWEVER, OVER THE YEARS IT HAS BEEN GRADUALLY RECOGNIZED THAT PUBLIC RELATIONS HAS MUCH WIDER HORIZON AND IS A VITAL TOOL FOR BOTH PROFIT AND NON-PROFIT ORGANIZATIONS IN BRINGING THE ORGANIZATION CLOSER TO ITS PUBLIC'S.

ISBN 1994
Author(s) MARIA PAPAGEORGIOU ARAOUZOU
Credits
Edition
Year 1994
Publisher
Type BOOK
Keywords CIM-MBA
Language Deutsch
Collation

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia U 3 No A