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| Category |
TOURISM MANAGEMENT
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| Abstract |
CAPTURING THE FLAVOR AND BREADTH OF THE INDUSTRY, INTRODUCTION TO HOSPITALITY MANAGEMENT, 3/E, EXPLORES ALL ASPECTS OF THE FIELD INCLUDING: TRAVEL AND TOURISM; LODGING; FOOD SERVICE; MEETINGS, CONVENTIONS AND EXPOSITIONS; AND LEISURE AND RECREATION. DEVOTING SIX CHAPTERS TO MANAGEMENT, THE BOOK FOCUSES ON HOSPITALITY AND MANAGEMENT AND USES FIRST-PERSON ACCOUNTS, CORPORATE PROFILES AND INDUSTRY MORSELS TO FOSTER A STUDENT'S APPRECIATION FOR THE FIELD. THIS NEW EDITION INCLUDES ACCESS TO AN ENHANCED COMPANION WEB SITE AND FEATURES MORE ON EVENT MANAGEMENT, SUSTAINABLE HOSPITALITY, AND GLOBALIZATION.
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| ISBN |
9780135061381
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| Author(s) |
JOHN R. WALKER
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| Credits |
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| Edition |
3RD ED.
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| Year |
2010
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| Publisher |
PRENTICE HALL
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| Type |
BOOK
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| Keywords |
TOURISM MANAGEMENT
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| Language |
English |
| Collation |
662 P., 30 CM.
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