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THE BEST DIGITAL MARKETING CAMPAIGNS IN THE WORLD: MASTERING THE ART OF CUSTOMER ENGAGEMENT

RYAN, DAMIAN , CALVIN JONES

2011

BOOK
Category

ELECTRONIC MARKETING

DIGITAL MARKETING

Abstract THIS BOOK EXPLORES HOW BUSINESSES LARGE AND SMALL HAVE HARNESSED SOCIAL MEDIA, BLOGS, FORUMS, ONLINE VIDEO AND EMAIL TO BOOST THEIR BRAND AND ATTRACT CUSTOMERS. DAMIAN RYAN AND CALVIN JONES PRESENT A SELECTION OF HAND-PICKED CASE STUDIES, SHARING THE KNOWLEDGE AND SKILL OF THE WORLD'S TOP CREATIVE MINDS. COVERING EVERYTHING FROM HOUSEHOLD NAMES SUCH AS PIZZA HUT AND PEPSI TO OBAMA'S 2008...
ISBN 9780749460624
Author(s) RYAN, DAMIAN , CALVIN JONES
Credits
Edition 1ST. ED.
Year 2011
Publisher KOGAN PAGE
Type BOOK
Keywords DIGITAL MARKETING, ELECTRONIC MARKETING
Language English
Collation 210 P., 22 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol J 6 No Available
2 Limassol J 6 No Available

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