|
Category |
MARKETING
|
Abstract |
HOW DO WE GET YOU MOVING? BY PLACING YOU- THE CUSTOMER - IN THE DRIVER'S SEAT. MARKETING INTRODUCES THE LEADING MARKETING THINKING ON HOW CUSTOMER VALUE IS THE DRIVING FORCE BEHIND EVERY MARKETING STRATEGY. FASTEN YOUR SEATBELT.
|
ISBN |
0131865919
|
Author(s) |
KOTLER, PHILIP
,
ARMSTRONG, GARY (GARY M.)
|
Credits |
|
Edition |
8TH ED.
|
Year |
2007
|
Publisher |
PEARSON - PRENTICE HALL
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
522, VIDEO CASES, REFERENCES, INDEX, P., 25 CM.
|
|