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MARKETING: AN INTRODUCTION

KOTLER, PHILIP , ARMSTRONG, GARY (GARY M.)

2007

BOOK
Category

MARKETING

Abstract HOW DO WE GET YOU MOVING? BY PLACING YOU- THE CUSTOMER - IN THE DRIVER'S SEAT. MARKETING INTRODUCES THE LEADING MARKETING THINKING ON HOW CUSTOMER VALUE IS THE DRIVING FORCE BEHIND EVERY MARKETING STRATEGY. FASTEN YOUR SEATBELT.
ISBN 0131865919
Author(s) KOTLER, PHILIP , ARMSTRONG, GARY (GARY M.)
Credits
Edition 8TH ED.
Year 2007
Publisher PEARSON - PRENTICE HALL
Type BOOK
Keywords MARKETING
Language English
Collation 522, VIDEO CASES, REFERENCES, INDEX, P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia E 6 No Available
3 Limassol I 1 No Available
4 Limassol I 1 No Available
2 Limassol I 1 No Available
1 Limassol I 1 No Available