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GLOBAL MARKETING MANAGEMENT

KEEGAN, WARREN J. , BHARGAVA, NAVAL K.

2011

BOOK
Category

INTERNATIONAL MARKETING

GLOBAL STRATEGIC MANAGEMENT

Abstract THIS LEADING BOOK IN INTERNATIONAL MARKETING FEATURES COMPREHENSIVE CASES THAT COVER CONSUMER, INDUSTRIAL, LOW TECH AND HIGH TECH, PRODUCT AND SERVICES MARKETING. SPECIFIC CHAPTER TOPICS EXAMINE THE GLOBAL ECONOMIC ENVIRONMENT; THE SOCIAL AND CULTURAL ENVIRONMENT; THE POLITICAL, LEGAL, AND REGULATORY ENVIRONMENTS; GLOBAL CUSTOMERS; GLOBAL MARKETING INFORMATION SYSTEMS AND RESEARCH; GLOBAL TARGETING, SEGMENTING AND POSITIONING; ENTRY AND EXPANSION STRATEGIES: MARKETING AND SOURCING; COOPERATION AND GLOBAL STRATEGIC PARTNERSHIPS; COMPETITIVE ANALYSIS AND STRATEGY; PRODUCT DECISIONS; PRICING DECISIONS; CHANNELS AND PHYSICAL DISTRIBUTION; GLOBAL ADVERTISING; PROMOTION: PERSONAL SELLING, PUBLIC RELATIONS, SALES PROMOTION, DIRECT MARKETING, TRADE SHOWS, SPONSORSHIP; GLOBAL E-MARKETING; PLANNING, LEADING, ORGANIZING, AND MONITORING THE GLOBAL MARKETING EFFORT; AND THE FUTURE OF GLOBAL MARKETING. FOR INDIVIDUALS INTERESTED IN A CAREER IN MARKETING.

ISBN 9788131730911
Author(s) KEEGAN, WARREN J. , BHARGAVA, NAVAL K.
Credits
Edition 7TH ED.
Year 2011
Publisher PEARSON
Type BOOK
Keywords GLOBAL MARKETING, INTERNATIONAL MARKETING
Language English
Collation 670 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol J 3 No B 30/07/2020
1 Nicosia P 4 Yes A 30/07/2020
1 Limassol J 3 No A 01/01/1970
2 Nicosia I 5 No A 01/01/1970
3 Limassol J 3 No A 17/12/2015