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IMPLEMENTATION OF MANAGEMENT SCIENCE IN MARKETING

DAVID BRUCE MONTGOMERY

1967

WORKBOOK
Category

MANAGEMENT

Abstract THE APPROACH TO MARKETING PROBLEMS DEVELOPED IN THE FIRST EIGHT CHAPTERS OF THIS WORKBOOK STANDS IN MARKED CONTRAST TO THE USUAL CONCEPTUALIZATION AND SOLUTION OF MARKETING PROBLEMS.

ISBN 9781178585315
Author(s) DAVID BRUCE MONTGOMERY
Credits
Edition 1ST ED.
Year 1967
Publisher SLOAN SCHOOL OF MANAGEMENT / MASSACHUSETTS INSTITUTE OF TECHNOLOGY
Type WORKBOOK
Keywords MANAGEMENT
Language English
Collation 20 P., 10 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol F 3 No A