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CONSUMER BEHAVIOR: PERSPECTIVES, FINDINGS AND EXPLANATIONS

O’SHAUGHNESSY, JOHN, 1927-

2013

BOOK
Category

CONSUMER BEHAVIOR

Abstract DRAWING ON THE UNIQUE ACADEMIC AND PROFESSIONAL EXPERIENCE OF ITS AUTHOR, CONSUMER BEHAVIOR EXPLORES THE CONTRIBUTION THAT EACH OF THE MAJOR SOCIAL SCIENCE DISCIPLINES HAS MADE TO THE STUDY OF THE FIELD. THE BOOK CONSIDERS THE PERSPECTIVE OF EACH OF THESE DISCIPLINES IN TURN, ENABLING STUDENTS TO CRITICALLY EVALUATE THEIR INDIVIDUAL STRENGTHS, WEAKNESSES, BIASES AND LIMITATIONS. INTERNATIONAL CASE STUDIES AND DISCUSSION QUESTIONS ARE INCLUDED THROUGHOUT THE TEXT TO DEMONSTRATE APPLIED THEORIES AND PROVOKE CRITICAL ANALYSIS. CONSUMER BEHAVIOR IS IDEAL FOR ADVANCED UNDERGRADUATE AND POSTGRADUATE STUDENTS OF CONSUMER BEHAVIOR AND CONSUMER PSYCHOLOGY.

ISBN 9781137003768
Author(s) O’SHAUGHNESSY, JOHN, 1927-
Credits
Edition 1ST ED.
Year 2013
Publisher PALGRAVE MACMILLAN
Type BOOK
Keywords CONSUMER BEHAVIOR
Language English
Collation 520 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol L 4 Yes A
1 Nicosia O 5 No A 26/09/2016