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MARKETING ESSENTIALS : BUSINESS WEEK READER WITH CASE STUDIES

GLENCOE

2005

BOOK
Category

MARKETING

Abstract THESE BUSINESS WEEK ARTICLES HAVE BEEN CAREFULLY SELECTED TO PROVIDE PRACTICAL, REAL-WORLD INSIGHTS FOR STUDENTS OF MARKETING. EACH ARTICLE TIES MARKETING ESSENTIALS CHAPTER MATERIAL TO A CURRENT EVENT OR CONTEMPORARY BUSINESS CONCEPT. BUSINESS WEEK READER WITH CASE STUDIES IS DESIGNED WITH ACTIVE READING STRATEGIES, MODELING FOR STUDENTS THE KIND OF CRITICAL THINKING AND QUESTIONING THAT SKILLFUL READERS USE. GROWTH IN READING IS FOSTERED BEST WHEN LEARNERS ARE ENGAGED IN AUTHENTIC READING ACTIVITIES - READING REAL BOOKS, MAGAZINES, ARTICLES ETC., FOR REAL PURPOSES.

ISBN 0078689279
Author(s) GLENCOE
Credits
Edition 4TH ED.
Year 2005
Publisher MCGRAW-HILL
Type BOOK
Keywords MARKETING ESSENTIALS
Language English
Collation 152 P., 17CM

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
2 Limassol I 3 No A
1 Limassol I 3 No A