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MARKETING ESSENTIALS : BUSINESS WEEK READER WITH CASE STUDIES
GLENCOE
2005
BOOK
| Category |
MARKETING
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| Abstract |
THESE BUSINESS WEEK ARTICLES HAVE BEEN CAREFULLY SELECTED TO PROVIDE PRACTICAL, REAL-WORLD INSIGHTS FOR STUDENTS OF MARKETING. EACH ARTICLE TIES MARKETING ESSENTIALS CHAPTER MATERIAL TO A CURRENT EVENT OR CONTEMPORARY BUSINESS CONCEPT. BUSINESS WEEK READER WITH CASE STUDIES IS DESIGNED WITH ACTIVE READING STRATEGIES, MODELING FOR STUDENTS THE KIND OF CRITICAL THINKING AND QUESTIONING THAT SKILLFUL READERS USE. GROWTH IN READING IS FOSTERED BEST WHEN LEARNERS ARE ENGAGED IN AUTHENTIC READING ACTIVITIES - READING REAL BOOKS, MAGAZINES, ARTICLES ETC., FOR REAL PURPOSES.
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| ISBN |
0078689279
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| Author(s) |
GLENCOE
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| Credits |
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| Edition |
4TH ED.
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| Year |
2005
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| Publisher |
MCGRAW-HILL
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| Type |
BOOK
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| Keywords |
MARKETING ESSENTIALS
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| Language |
English |
| Collation |
152 P., 17CM
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