|
Category |
MARKETING
|
Abstract |
THIS COURSEBOOK HAS BEEN DESIGNED TO COVER THE MARKETING FUNDAMENTALS SYLLABUS FOR THE CIM PROFESSIONAL CERTIFICATE IN MARKETING AND IS ONE OF A SERIES OF SUCH COURSEBOOKS THAT HAVE BEEN SPECIALLY COMMISSIONED.
|
ISBN |
9780750685467
|
Author(s) |
WITHEY, FRANK
,
LANCASTER, GEOFFREY, 1938-
|
Credits |
|
Edition |
1ST ED.
|
Year |
2007
|
Publisher |
ELSEVIER BUTTERWORTH HEINEMANN
|
Type |
COURSE BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
392 P., 30 CM.
|
|