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INTEGRATED RETAIL MARKETING COMMUNICATION

G.P. SUDHAKAR

2013

BOOK
Category

MARKETING COMMUNICATION & PR

Abstract THE BOOK OFFERS A COMPREHENSIVE REVIEW AND ANALYSIS OF VARIOUS FACETS OF RETAIL COMMUNICATIONS, STRATEGY AND APPLICATION. THE AUTHOR, WITH OVER TWO DECADES OF EXPERIENCE IN MARKETING, AND TEACHING COURSES ON RETAILING, PROVIDES A HOLISTIC AND PRACTICAL APPROACH TO THE SUBJECT.

ISBN 9788120346406
Author(s) G.P. SUDHAKAR
Credits
Edition 1ST ED.
Year 2013
Publisher PHI LEARNING PRIVATE LIMITED (DELHI)
Type BOOK
Keywords MARKETING COMMUNICATION & PR
Language English
Collation 145 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol H 2 No A