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INTEGRATED RETAIL MARKETING COMMUNICATION
G.P. SUDHAKAR
2013
BOOK
Category |
MARKETING COMMUNICATION & PR
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Abstract |
THE BOOK OFFERS A COMPREHENSIVE REVIEW AND ANALYSIS OF VARIOUS FACETS OF RETAIL COMMUNICATIONS, STRATEGY AND APPLICATION. THE AUTHOR, WITH OVER TWO DECADES OF EXPERIENCE IN MARKETING, AND TEACHING COURSES ON RETAILING, PROVIDES A HOLISTIC AND PRACTICAL APPROACH TO THE SUBJECT.
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ISBN |
9788120346406
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Author(s) |
G.P. SUDHAKAR
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Credits |
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Edition |
1ST ED.
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Year |
2013
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Publisher |
PHI LEARNING PRIVATE LIMITED (DELHI)
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Type |
BOOK
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Keywords |
MARKETING COMMUNICATION & PR
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Language |
English |
Collation |
145 P., 20 CM.
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